This is the result of smaller discounts, on top of e-commerce inflation that has persisted through the year. consumers will pay 9 percent more on average during Cyber Week this year, compared to the last holiday season. Of the 18 categories tracked by Adobe, apparel has the highest out-of-stock levels currently, followed by sporting goods, baby products, and electronics.Ī weakened supply chain is also driving up prices online. Adobe expects it to remain at this level, increasing for certain products throughout the season.
Shoppers are feeling the impact: Compared to a pre-pandemic period (Jan 2020), the prevalence of out-of-stock messages has risen a whopping 172 percent going into the holiday season. Surging consumer demand for online shopping is happening as retailers contend with dire supply chain challenges, from crowded ports and cargo delays to disruptions in overseas manufacturing. Supply chain challenges to impact shopping season All three major shopping days are growing less than the season overall. Adobe expects Cyber Monday to drive $11.3 billion (up 4 percent YoY) and remain the biggest day of the season (and year), with Black Friday coming in at $9.5 billion (up 5 percent YoY) and Thanksgiving at $5.4 billion (up 6 percent YoY).
The growth is slowing however, coming in at just 5 percent YoY for the 5-day period (less than the season overall at 10 percent YoY). Cyber Week (Thanksgiving through Cyber Monday) is expected to drive $36 billion in online spending - 17 percent of the entire holiday season. In the U.S., as e-commerce becomes more ubiquitous, the major shopping days are losing prominence. Adobe expects over $4 Trillion ($4.1T) to be spent globally in all of 2021 - a new milestone for e-commerce. Globally, online spending is expected to hit $910 billion this season, 11 percent growth year-over-year (YoY). This represents a 10 percent increase from 2020, a strong growth rate after a year where the pandemic made e-commerce an essential service. holiday sales online to hit $207 billion from Nov. retail sites, 100 million SKUs, and 18 product categories, with global views based on transactions in over 100 countries across three regions - more than any other technology company or research organization.Īdobe expects U.S. Based on Adobe Analytics data, the analysis covers over one trillion visits to U.S. and global e-commerce by analyzing direct consumer transactions online. As part of the Adobe Digital Economy Index, Adobe provides a comprehensive view into U.S. Today Adobe released its online shopping forecast for the 2021 holiday season (Nov. Discounts come earlier but are smaller - Cyber Monday will remain biggest day of the year ($11.3 billion).Buy Now Pay Later (BNPL) becomes a major consumer trend.Out-of-stock product messages have risen by 172 percent.Adobe forecasts record $207 billion holiday season online (U.S.), $910 billion globally